Lowe’s

Account lead for sports media and seasonal campaigns, with a focus on industry-leading social and dynamic media campaigns, resulting in significant lifts in engagement and persuasion scores.

Launched this campaign aimed at appealing to novice homeowners in a funny yet empathetic way, with the goal of stealing share from Home Depot. We saw an opportunity to extend the metaphors to March Madness and partnered with the NCAA to create real time social content during the bracket-busting tournament.