Stella Artois
Agency lead for Stella Artois and Cidre US for three years, overseeing a range of seasonal and CSR campaigns, high impact experiences and localized content for their biggest global market.
Stella Artois x Water.org “Buy a Lady a Drink” campaign
“Buy a Lady a Drink”, a partnership between Stella Artois and Water.org with co-founder Matt Damon, had a mission to help end the global water crisis, but this issue was not widely known in the US. It was our job to reimagine the message in a way that would make it newsworthy to amplify awareness and galvanize more support for the program in the US. We did that with mass media stages and PR activations making the campaign the most successful to date, while helping 1.75 million people.
“By far, our greatest program we’ve ever done at the Oculus.”
- Westfield
The Water Clouds | 2018 4A’s Cause Partnership Award
“One of the must-see public art installations in New York City.”
- artnetnews
Water Ripples | 2018 FWA of the Day
Oscars for a good cause
In partnership with Water.org and fashion designers, Marchesa, we created a red carpet gown adorned with Stella Artois glass chalice pieces to raise awareness and donations for the “Buy a Lady a Drink” campaign during one of the biggest nights in Hollywood.
Stella Artois “Give Beautifully” Campaign
Named after a star, Stella Artois, was gifted to the city of Leuven, Belgium at the holidays giving the brand a rich history for storytelling and relevance during a competitive time of year. In addition to traditional comms and custom holiday packaging to incentivize sales, we came up with an experiential idea to share that same generosity from the brand’s origin story with consumers so we gave the gift of the stars to the city that never sleeps.
Stars
Stars, a 6-day public art installation invited NYC in for a beer and a unique interactive light experience with 100s of kinetic lights meant to mimic the night sky. On the opening night, John Legend performed an original song “Under the Stars” made with the actual sound of stars.
Stella Artois Global Brand Campaign “Joie de biere”
The largest global campaign for Stella Artois to date. At its core was a brand world called “Le Village” which embodied Stella Artois’ charming European roots and differentiated the brand from other import competitors. The comms pushed against the cultural tension of modern day distractions creating endless content opportunities throughout the year and across markets.
Stella Artois US Summer Campaign “Host Beautifully”
Stella Artois Cidre