Target
Account lead for the holiday business for three consecutive years, developing national campaigns that contributed to increased brand relevance, shopping appeal, traffic and sales growth year over year.
Target Holiday Campaign 2021 “What we value most, shouldn’t cost more”
Launched a new brand platform aimed at attracting new customers to fuel growth. The campaign was grounded in guests’ values, including all of the unique ways they celebrate at the holidays, making this the most inclusive campaign Target has delivered to date. The campaign contributed to a record Black Friday and +8.9% year over year sales growth.
Target Holiday Campaign 2020 “You bring the meaning”
Resulted in record YoY sales growth of +21.3% YoY as of Q3 and more than $6 billion in market share gains
Target Holiday Campaign 2019 “Thinking of you”
2019 Campaign Soundtrack
Sam Smith’s “I Feel Love” Reaches #1 On Billboard Dance Club Song Charts